Sample Engagement 2: Series A Enterprise Software Company
One of Canada’s fastest-growing software companies required a business and marketing strategy that would allow it to become a global provider of specialized information services for research physicians worldwide.
Challenge
The company’s existing offering was undifferentiated and not optimally positioned in the highly competitive enterprise market, making it challenging to win both new customers and investors.
Solution
We advised the company’s CEO and top managers on capital corporate strategies, venture capital acquisition, and market strategy. Through market and industry analysis, we were able to identify a large market opportunity where the company would enjoy competitive advantage.
Result
The company implemented the recommendations immediately, raising $5 million Series A from one of North America’s top venture capital firms. It continues to grow aggressively, and has attracted top management talent from across North America.