Problems We Solve

Canadian technology firms produce exceptional world-class technologies, but some find it hard to complete globally as successful businesses. The reasons for this impediment are diverse, but follow the same theme: These firms often do not have the strategic market know-how to compete globally on the basis of their creativity and true potential value.

We specialize in helping emerging market leaders and their investors solve business challenges.

Early Stage

  • Deciding where and how to compete. We help clients create original strategies for identifying high-growth markets where they can be market leaders via break-through solutions or integrated offerings.
  • Engaging with customers to strengthen products and services. In our experience, the most successful companies are those that look to their clients—not just new technologies—to uncover value. We help our clients engage with their current and prospective clients as a source of innovative ideas.

Late Stage

  • Accelerating adoption of new products and services. We have helped many organizations identify triggers and remove barriers to adoption, and rapidly bring their products to millions of customers around the world.

All Stages

  • Managing the risk necessary to build a high-growth company. We help our clients make risk management an executive team discipline. Our risk management frameworks help executives manage risk while allowing investors to engage constructively.
  • Aligning and empowering the team. We not only help our clients’ executive teams build plans and strategies—we give them the management systems, tools, and routines they need to turn planning into action.
  • Closing the gap between sales expectations and performance. We have helped dozens of organizations build healthy sales pipelines and negotiate important sales.
  • Optimizing pricing and establishing healthy margins. We help our clients understand and articulate the real value they deliver now and could deliver in the future, improve their competitive and negotiating positions, shorten sales cycles, and keep a larger share of the value they create.
Who We Help
  • Start-up companies e.g. Technical CEOs going to market for the first time.
  • Established companies wishing to accelerate their growth e.g. Professional CEOs bringing their products to new markets.
  • Private and equity investors e.g. Investors who must support their existing portfolio while actively responding to new opportunities.